Beginning in 1988 when the VIFF gave out its first "Most Popular Film" prize to Some Girls, the Festival has offered a number of awards, both adjudicated and voted on by you, the audience, to deserving films. These awards are:
Rogers People’s Choice Award for the Most Popular Film
Each year, the audience determines this important award.
The French film I’VE LOVED YOU SO LONG (Il y a longtemps que je t’aime), directed by Philippe Claudel, has won the Rogers People’s Choice Award for Most Popular Film. It is an engrossing family drama starring Kristin Scott Thomas. The award was announced by Thor Diakow, entertainment reporter for Citytv, a division of Rogers.