9 Muses of Star Empire

(South Korea, 2013, 82 mins, HDCAM)
Canadian Premiere
FEATURING Sera, Lana, Eunji, Hyemin, Hyebin, Hyunjoo, Jaekyung, Minha, Hyemi, Hyuna, Arum, Lee Hyojin
PRODS Lee Sukkee, Kim Minchul
SCR Lee Harkjoon, Ko Dongkyun, Jong Chanmi
CAM Seo Yeontaek
ED Milena Z. Petrovic
MUS Various
PROD CO Style Chosun / Minch&Films. A Chosun Ilbo presentation
Guests in attendance.


If Psy’s "Gangnam Style" is the only thing you know about Korean pop, you really haven’t been paying attention. Thanks to YouTube, manufactured K-pop bands have literally millions of fans worldwide; the phenomenon has left hallyu—the short-lived fashion for Korean pop culture in East Asia—in the dust.

TV journalist Lee Harkjoon, previously best-known for reportage on refugees from North Korea, gained extraordinary access to the inner workings of K-pop agency Star Empire, and spent a year observing the casting, training and attempted launch of the new girl-group 9 Muses. You may be surprised to see just how "manufactured" 9 Muses are: the (very) long hours of rehearsals are beyond physically demanding, and the upper echelons of management don’t seem to have any scruples about dehumanizing the girls.

But once you’ve got used to seeing young women treated as robots, you’ll find the course of events fairly predictable: there are betrayals, rivalries and injuries, and there’s the hushed-up scandal of an illicit sexual relationship between the manager and a band member. Still, nothing beats seeing it for yourself, and this offers what must be definitive insights into the processes that keep K-pop going. The film is too hip to be Korea’s answer to a Frederick Wiseman documentary, but it sure cuts to the quick of the industry.

Tony Rayns

Preceded By: Wedding March

DIR Park Chaiyoung / South Korea, 2013, 6 min.

A celebration of Korean nationalism, of the institution of marriage, of the fulfillment of parenthood and of the joys of material possessions… all in the form of a charming homage to Buñuel and Dali’s Un Chien Andalou. (TR)

Film Contact Information
Print Contact
LEE Suk-Kee
Crossmedia Team of the Chosunilbo
61 Taepyeongro-1-ga, Chung-gu
Seoul, 100-756
Phone 1: 82-2-724-6231
Phone 2: 82-10-5385-0324
Fax: 82-2-724-6238