Wild, sensual and utterly transporting, Brazilian writer-director Gabriel Mascaro’s second fiction feature unfolds within the world of the vaquejada, a traditional exhibition sport in which cowboys try to pull bulls to the ground by their tails. Neon Bull explores the vaquejada through the eyes of Iremar, a handsome cowboy who works the events. While he’s not afraid to get his hands dirty, Iremar’s real dream is to design exotic outfits for dancers.
Filmed in countries all over the world, from the brightest runways to the darkest slums, and featuring interviews with the world’s leading influencers including Stella McCartney, Livia Firth and Vandana Shiva, The True Cost is an unprecedented project that invites us on an eye-opening journey into the lives of the many people and places behind our clothes. A portion of proceeds will be donated to Battered Women’s Support Services and the screening will include a pop-up shop by My Sister’s Closet.