Sponsorships

WELCOME TO THE 2001 VANCOUVER INTERNATIONAL FILM FESTIVAL AND TRADE FORUM

Last year we hosted 400 screenings of 300 films at eight theatres. Our attendance figures for the past five years are between 125,000 and 130,000 patrons per year. Our Trade Forum increased its attendance and sponsorship, and was rated as the best ever by our sponsors, panelists and delegates. The demographics of the people who attended the Film Festival and Trade Forum are listed below.
   As the Vancouver International Film Festival celebrates its 20th Anniversary, plans are shaping up for the most visible and glamorous event in our history. Our stellar and growing list of corporate sponsors gives an unprecedented level of support enabling us to bring the very best the film world has to offer to Vancouver.
   There are many areas of the VIFF and Trade Forum that can be used to profile your company, your products and your services to the best possible advantage. You can own a premiere, a gala, a series of films, a reception, an event at the Trade Forum, an ad in the souvenir program guide . . . the list is large and growing!
   Cost of sponsorship varies accordingly and involves a combination of cash and contra.

Keeping your company, your executives, and your clients happy is an enjoyable task and our number one priority. Our benefits section below details what our commitment to you includes.
   The Festival and Festival Trade Forum are glamorous, fun, rewarding and extremely high-profile events. We guarantee a sponsorship relationship that will prove profitable for your company

PREMIER SPONSORSHIP 2001
We tailor each sponsorship agreement to meet the specific needs of your company's products or services.
   You'll be in good company! Here's a look at our Premier Sponsors and their involvement.
• Air Canada – Partner, Air Canada Award for Most Popular Film,
   Official Airline
• Visa Canada – Partner, Exclusive Payment Card
• AGF Funds Inc. – Partner, Official Mutual Funds
• Altoid Mints – "Walk on the Wild Side" Series
• Bell Canada – Bell Info Line, "Cinema of Our Time" Series
• Bell Mobility – Official Wireless Service Provider, Closing Gala
• Brad Birarda – "Dragons & Tigers: The Cinemas of East Asia" Series,
   Dragons & Tigers Award for Young Cinema
• The Documentary Channel – "Nonfiction Features" Series
• Bryant, Fulton & Shee – Official Ad Agency, Festival Trailers
• CBC Radio – Host Radio Station
• CBC-TV – Sneak Preview Guide
• Crowne Plaza Hotel Georgia - Host Hotel
• Evian – Official Water
• Federal Express – Official Worldwide Courier, Federal Express Award for
   Most Popular Canadian Film
• Independent Film Channel – "Canadian Images" Series
• Jackson Triggs – Official Wine, Anniversary Gala
• Rogers Communications/Rogers Video – Rogers Video Western
   Canada Screenwriters Award, Opening Gala, Advance Box Office Outlet
• Showcase Television – National Promotion Network
• The Vancouver Sun – Official Newspaper
• The Vancouver Film School – Student Program
• Volkswagen Canada – Festival Vehicles

PREMIER SPONSOR BENEFITS
• Your logo and official sponsor status in 25,000 Souvenir Program Guides,
   which will be distributed to Festival patrons and to select film industry
   representatives worldwide.
• Sponsor logo in the CBC-TV Sneak Preview distributed to 750 outlets
   in the Lower Mainland. 150,000 copies printed.
• Sponsor logo and official sponsor status in newspaper ads and on news
   releases. The Vancouver Sun is our official sponsor newspaper and last
   year sponsor logos were on approximately $200,000 worth of ads,
   including The Province, The Georgia Straight and most multi-cultural
   newspapers covering Vancouver and the Lower Mainland.
• Cross promotion opportunities utilizing our media sponsors.
• Special 10% discount price on ad in the Souvenir Program.
• Sponsor logo displayed at eight participating theatres.
• Gold Card passes, enabling viewing of any film in the Festival program
   for your executives and guests.
• Invitations to the Opening, Anniversary and Closing Galas and all
   Special Events for your company’s executives and its preferred clients.

DEMOGRAPHICS

FILM FESTIVAL
• 75% are repeat yearly patrons
• 72% own a vehicle
• 65% eat in restaurants
• 52% live in Vancouver's Westside

• 55% are male
• 45% are female
• 52% are between 18 and 34
• 26% are between 35 and 44
• 22% are 45 plus
• 62% are single
• 28% are married

• 52% earn $20,000 to $45,000
• 32% earn $45,000 to $70,000
• 16% earn $70,000 plus

TRADE FORUM
• 51% are male
• 49% are female
• 30% are younger than 35
• 57% are between 35 and 45
• 51% earn $55,000 to $75,000
• 24% earn over $75,000
• 49% are film producers
• 26% are agents or talent managers

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