October 3, 2020, 5:30 pm - 7:00 pm
Presented by Music BC, SOUNDOFF is a platform for our most promising local musicians with a focus on song placement and sync licensing in film and TV. Local artists perform songs and connect with music supervisors at this expansive yet intimate live gathering.

Session participants

Music Supervisor, owner of Whoopsie Daisy, and current Vice President of The Guild of Music Supervisors, Madonna Wade-Reed currently oversees the CW series All American and Batwoman. Her credits for television include work on such shows as American Crime, Reign, Alias, and Felicity. Her film credits include Lovesick, The Perfect Score, My Boss’s Daughter, and the documentary Let It Fall. A lifelong love of music lead to a career move into music video production (finding the right visuals to match the songs) and eventually flipping the process to work in music supervision (finding the right songs to match the visuals).


As a Music Supervisor at Neophonic, Inc., one of the leading Music Supervision companies in Los Angeles, Janet has worked with some of the most respected and exciting filmmakers in the industry including Gillian Flynn, Amy Lippman, Spike Lee, Danny Strong, and Mike White. She’s also maintained and developed relationships within the extended film and TV communities, ranging from major/independent labels and publishers to artists, musicians and songwriters. Recent credits include Avenue 5 (HBO), The Twilight Zone (CBS All-Access), Utopia (Amazon), Motherland:Fort Salem (Freeform), Diary Of A Future President (CBS/Disney+), The Last Thing He Wanted (Netflix), and Party of Five (Sony/Freeform).


Based in Vancouver, Natasha has, since 2003, supervised hundreds of hours of episodic television, including the series The Terror, The L Word, Continuum, and Unspeakable. She has worked on a host of MOWs, national ad campaigns, feature films, and documentaries, including I Am Johnny Cash, PUNK!, and the 2020 Sundance Grand Jury Prize-winner Boys State. Natasha is also VP of the Canadian Guild of Music Supervisors.


Tony oversees all aspects of music for the Sony Pictures Television programming, including hiring composers and music supervisors and serving as in-house Music Supervisor. He is also the lead creative executive for the division’s music releases. Current shows include Absentia, The Blacklist, Cobra Kai, Dr. Oz, Jeopardy!, Patsy & Loretta, Outlander, SWAT, Woke, and The Young & The Restless. In 2017, the Guild of Music Supervisors nominated Tony for Best Music Supervision in a Television Limited Series or Movie. He is honored to serve as co-curator with Rob Calder for a second year at VIFF AMP.

The Art of Music Supervision
AMP Masterclass: Nora Felder

Rob is a VIFF AMP program curator and has been an active part of Canada's creative industries for over 20 years. He is known for building impactful events and growing audiences and community. His strengths lie in his years of experience, his ability to connect people, and his passion for music & culture. In 2010, Rob formed Secret Study to connect brands with musicians and artists in order to create meaningful & memorable cultural engagements. Secret Study has become a go-to full service agency with clients around the globe.

2020 Featured Artists include:

SOUNDOFF featured artist picture


Desirée Dawson

Desirée Dawson won the CBC Searchlight Competition in 2016. Subsequently her debut album Wild Heart topped the CBC Music charts and her single Just Fine made its way onto CBC’s Top 100 Songs of 2018. Her most recent releases are single, All In, and album Wild Heart (Live From Blue Light Sessions). Desirée’s music spans folk, soul, EDM, pop, R&B and more. Her mission is to create in a way that allows people to feel and heal, and that’s exactly what she does.

Sam the Astronaut

Garrison Johnson and TJ Gibson grew up in the same Vancouver suburb as they pursued their musical ambitions independently. Their paths finally aligned, and Sam the Astronaut was born; an alchemical mix of snappy pop, new-wave electronic, hip-hop grit and funky disco. STA wrote and self-produced their acclaimed 2017 debut album Girls of Summer, which quickly amassed over 1.5 million streams. Their follow-up album is Midnight Carlight. Prepare to be swept up in the irresistible urge to dance.

Noble Son

Adam Kirschner, aka Noble Son, is the antithetical folk artist, finding humour in heartbreak and charm within anxious dread. His melodies contain the gut-punch of Josh Tillman and the hard-knock verbiage of Fiona Apple. Kirschner’s performances, both hilarious and heartfelt, are reminiscent of a young Jim Carrey. Life Isn’t Fun is Noble Son’s crushing, beautiful sophomore album.


HAVYN consists of producer / multi-instrumentalist, Shaquille Headley, and songstress / co-producer, Sydney Love. “Conscious R&B” or “Urban R&B” are labels used to define the couple’s music. Currently living in BC, HAVYN credits the distinctive topography as a huge source of inspiration. Sultry grooves are combined with organic components such as acoustic guitar, hang drum, didgeridoo, and nature sounds.

Riun Garner

Riun Garner is an emerging Canadian musician and artist from Vancouver, British Columbia. Known professionally as an actor and director, Riun had been writing and recording quiet and personal songs as voice memos on his phone for years. Riun recorded four of those songs live onto an abandoned analog reel to reel tape machine last November. This stripped-down set up created an intimate space to capture something fragile and heart breaking, his debut EP All We Know and All We Forget.


Rian Peters, aka iamtheliving, hails from Peckham, South East London, but since January 2018 he has called Vancouver his home. It’s here he found himself as an artist, inspired by the lifestyle of the west coast and seeing how music can connect with people from from all walks of life. Peters worked with Grammy and Juno-winning producer/songwriter Chin Injeti on the 2019 album In This Thing Called Life.


Presented By
Music BC Logo Creative BC Logo FACTOR CANADA Logo
Media Partners
Do604 Logo Do604 Logo