- VIFF Immersed
- VIFF Immersed Exhibition
VIFF Immersed Exhibition
October 1–11, 2021
The VIFF Immersed Exhibition honours VR and AR storytelling at its finest. Transport yourself to other worlds from the comfort of your home, with cinematic live-action, animation, documentaries, and cutting-edge virtual reality and augmented reality, created by leading artists from around the world.
Held across six online platforms, VIFF Immersed is one of the most widely accessible festival programs for XR. Included in the Exhibition are the 15 finalists from the International VIFF Immersed Competition, as well as a showcase of content produced in the creative nexus that is British Columbia, home to the second largest XR ecosystem in the world.
No VR headset? No problem! Content not requiring a headset will be available via the VIFF Immersed YouTube VR 360 Channel, and apps from VeeR and rad. for computers, mobile phones, and tablets.
2021 International VIFF Immersed Competition
The International VIFF Immersed Competition rewards creative achievements in commercially distributable VR and AR storytelling. Competition finalists will be showcased at the VIFF Immersed Exhibition, with winners in the categories of Cinematic Live Action, Animation, Documentary, and Augmented Storytelling, selected by a distinguished panel of international jurors and announced during the Festival.
President and CEO, Canada Media Fund
As the President and CEO of the Canadian Media Fund, Valerie Creighton positions Canadian programming at the forefront in world markets. Valerie was invested into the Saskatchewan Order of Merit in 2016 and the Order of Canada in 2019. She was named one of 2016’s 20 most powerful women in global television by The Hollywood Reporter, was recognized in 2017 by Women in Television and Film—Vancouver for her contribution to promoting gender equality in media, and was bestowed the Honorary Maverick Award at the 2017 Female Eye Film Festival. In 2020, she received C21’s Content Canada Impact Award.
Chief Operating Officer and Co-Founder of 4D FüN, Inc. and President, Executive Producer of Eye Q Productions
Jenni Ogden is an award-winning creative producer and entrepreneur with three decades of experience in the entertainment industry. In 2020, she co-founded 4D Fun, which has an advanced, AI-driven volumetric stage available for productions of all kinds, and they are developing a platform for NFT’s and XR experience from VR to spatial computing. As president and executive producer at Eye Q Productions, her experience began with live theatre and 3D projection mapping for Disney, Universal, Norwegian, and others, as well as the exploration of immersive live experiences. Jenni also served as Vice-President of the Producers Guild of America.
Executive Director, DigiBC
Loc Dao is the executive director of DigiBC, the association representing BC’s creative technology industries. He serves on the boards of the Canadian Interactive Alliance and Story Money Impact, the producer of Good Pitch Vancouver.
Loc is the co-founder of the NFB Digital and CBC Radio 3 studios. He has won over 100 awards, including a Cannes Cyber Lion and 10 Webby Awards. He was recently the Chief Digital Officer for the National Film Board of Canada and has advised the Government of Canada, Canada Media Fund, Sundance, and Tribeca. He’s a founding member of the Guild of Future Architects.
CEO, Storyteller, GRX Immersive Labs
After producing and directing feature films and television for over 15 years, Alton Glass founded GRX Immersive Labs, utilizing emerging media technologies to enhance the consumer experience. In 2018, he transformed GRX into a XR content and talent development studio with a focus on immersive storytelling and creative entrepreneurship. Glass is the co-creator of TIME’s The March, an immersive installation on the 1963 March on Washington featuring Martin Luther King Jr.’s iconic "I Have a Dream" speech. His latest project, POV: Points of View, is a sci-fi VR series exploring the potential threats of A.I. bias in law enforcement technologies.
Immersive Media Lead, Facebook Reality Labs
Eric Cheng works as Immersive Media Lead at Facebook Reality Labs. As a hands-on executive producer, Eric has supported and produced numerous immersive media projects for VR, including four Emmy-nominated films. Before returning to tech, Eric published Wetpixel, the leading underwater photography community on the web. His underwater work has been showcased in season 2 of Netflix’s Tales by Light. Previously, Eric was Director of Aerial Imaging at DJI and Director of Photography at Lytro. Eric is also involved in ocean conservation, and has served on the boards of Shark Savers and the Sea Shepherd Conservation Society.
Alexey Marfin is a film director who makes films between Los Angeles and Hong Kong. He began his filmmaking career as a visual effects artist at Factory Fifteen. Alexey’s films have screened at the Busan Film Festival, Kaohsiung VR Film Lab, Brooklyn Film Festival, and many more. His VR film Kowloon Forest (2019) won Best Live Action VR at the Vancouver International Film Festival. He co-founded the Fiction & Entertainment Masters program at the Southern California Institute of Architecture (SCI-Arc) in Los Angeles, which works with collaborators from Framestore, Sundance Institute, Netflix, and more.
Creative Director, IM4
Loretta Sarah Todd (Cree/Metis), a visionary leader in Indigenous media, is the creative director for the IM4 Media Lab, an Indigenous XR Lab.
Todd created, produced, and was the showrunner for Tansi! Nehiyawetan, Coyote’s Crazy Smart Science Show, Fierce Girls, and Skye and Chang. Her debut feature, Monkey Beach (2020) screened at TIFF, VIFF, and ImagineNative, won awards at the American Indian Film Festival, and was the #1 Canadian film at the box office for 4 weeks.
She has presented at VIFF Immersed, The Global AR/VR Summit, Museum of Modern Art, and at the United Nations.
Founder, Creative Director, Ado Ato Pictures
Tamara Shogaolu is the founder and creative director of Ado Ato Pictures. She has shown work at festivals, galleries, and museums worldwide, such as the Museum of Modern Art and the National Gallery of Indonesia. Most recently, her interactive web experience and augmented reality installation made in collaboration with PBS’ Frontline, Un(re)solved, premiered at the Tribeca Film Festival. She was a 2018 Sundance Institute New Frontier Lab Programs Fellow, a 2019 Gouden Kalf Nominee, a 2020 Creative Capital Award Recipient, and a 2020 Sundance New Frontier John D. and Catherine T. MacArthur Foundation Grantee.
Jingshu Chen co-founded VeeR in 2016, which has grown to be a leading global VR content platform, with a fast-growing 8K VR cinema chain, ZeroSpace, across China. As Chief Product Officer, she leads the product, marketing, and operation teams of the company, as well as the content arm, VeeR studio. She has executive produced several VR films, including One More Minute (2020) and Ajax All Powerful (2020), which have been showcased in international film festivals.
Exhibition pieces will be available to view through Oculus TV, VeeR VR, Museum of Other Realities, SideQuest, rad., and YouTube VR between October 1–11, 2021. Further instructions on how to access content on each platform will be provided on this page closer to the Exhibition opening.
The VR content is created for viewing, and in some cases, interacting, within a Virtual Reality Head-Mounted Display. Content that allows freedom of movement within a 3D virtual reality, otherwise known as 6DoF, is best viewed within an Oculus Rift, HTC Vive, or certified Windows Mixed Reality Headset such as HP Reverb. AR content is viewed on mobile phones and tablets through their individual iOS or Android applications.
Yes. This is what is special about VIFF Immersed. Content not requiring a headset will be available via the VIFF Immersed YouTube VR 360 Channel, and apps from VeeR and rad. for computers, mobile phones, and tablets.
Only a few films of this year’s finalist entries are 6DoF. Trailers or “filmed” experiences of that content will be available on other non-6DoF platforms.
Yes, via rad. app and VIFF YouTube 360 Channel, but you will need a Google Cardboard, Daydream, or other VR device with lenses in which you can insert your phone.
Yes. There is no charge for this year’s all-virtual exhibition. Both the applications used to access the festival and the content are free.
Support is different for each platform. Please contact your platform or VR service provider for technical support.