Skip to main content
Modernism, Inc. film image; man in suit stands outside an IBM

Modernism, Inc.

Portraits

This event has passed

Eliot Noyes was a trailblazing industrial designer, architect, and lifelong innovator who spent four decades introducing the design principles of modernism to American life. Noyes’ artistic legacy was overshadowed by his corporate legacy, as the film documents his increasing level of influence at IBM via his lifelong ambition to demystify design, stripping away unnecessary and superfluous flourishes in favour of simple, organic design. Director Jason Cohn (Eames: The Architect and Painter) interweaves Noyes’ family life with his professional achievements and larger cultural shifts in general, exploring how aesthetic principles of design and modernism were integrated into daily life and society while anchoring the film in Eliot Noyes’ fascinating biography.

From illuminating interviews with surviving friends and family to unearthed archival footage and expert analysis, the film explores how Noyes’ Bauhaus-inspired ideals about social-centred design revolutionized the corporate world until the counterculture movement challenged its results. Eliot Noyes’s story opens up a window into the heart and soul of modernism and industrial design in postwar America.

 

Presented by

Media Partner

Community Partner

Director
Featuring

Sebastian Roché

Credits
Country of Origin

USA

Year

2023

Language

English

Film Contact
Links
18+

At The Cinematheque

19+

At Fifth Avenue

79 min
Documentary
Bread & Butter Films

Book Tickets

This event has passed.

Credits & Director

Producer

Camille Servan-Schreiber

Screenwriter

Jason Cohn

Cinematography

Hans Bouma, Richard Chisolm, Eric Coughlin, Mario Furloni, Jason Longo, Petr Stepanek, Thorsten Thielow

Editor

Jason Cohn, Kevin Jones

Original Music

Steven Emerson

Jason Cohn headshot; Modernism, Inc. director

Jason Cohn

Jason Cohn is a writer, producer and director who has worked in print, radio, television, and film. He is the Peabody Award-winning director of Eames: The Architect and the Painter (2011) and The First Angry Man (2019), which traces the roots of the American Tax Revolt to a California ballot initiative. His writing has appeared in The New York Times, The Los Angeles Times, and Rolling Stone Magazine. He is a two-time finalist for the Library of Congress-Levine-Ken Burns Prize for Documentary Film.

Filmography: Eames: The Architect and the Painter (2011); The First Angry Man (2019)

Missing VIFF? Check out what's playing at the VIFF Centre

The Blue Star

Dir. Javier Macipe
129 min

In crisis, a popular singer quits Spain to backpack in Argentina. There he comes under the spell of a veteran musician, who teaches him the art of chacareras, zambas and vidalas. It's a journey of musical kinship and spiritual reawakening.

VIFF Centre - VIFF Cinema

The Mother and the Bear

Dir. Johnny Ma
100 min

Johnny Ma’s film stars Kim Ho-jung as a Korean woman who flies to Winnipeg when her immigrant daughter is hospitalized there. This crowd-pleaser plays up cultural differences to hilarious effect and offers a touching take on mother-daughter tension.

VIFF Centre - Lochmaddy Studio Theatre

Sleepless City

Dir. Guillermo Galoe
97 min

The first dramatic feature by documentary filmmaker Guillermo Galoe, this is a scintillating slice of contemporary neo-realism set among the gitano community in southern Europe's largest shanty town, La Cañada Real.

VIFF Centre - VIFF Cinema

La Grazia

Dir. Paolo Sorrentino
133 min

A contemplative, mournful but richly imagined movie about a retiring Italian President (Toni Servillo from The Great Beauty) facing two thorny ethical decisions that may define his legacy.

Image: © Andrea Pirrello

VIFF Centre - Lochmaddy Studio Theatre

The Captive

Dir. Alejandro Amenábar
134 min

Join us for tapas, wine, and the West Coast premiere of a sweeping historical epic about the young Miguel de Cervantes, held for ransom in Algiers in 1575 and hitting on his gift for storytelling as a survival tactic.

VIFF Centre - VIFF Cinema

Forastera

Dir. Lucía Aleñar Iglesias
97 min

In this mysterious and subtle coming of age drama, teenager Cata is soaking up the sun, smoking furtive cigarettes, and enjoying a summer break with her grandparents and her younger sis in Mallorca. That is, until Cata's beloved abuela collapses...

VIFF Centre - VIFF Cinema