Skip to main content
Modernism, Inc. film image; man in suit stands outside an IBM

Modernism, Inc.

Portraits

This event has passed

Eliot Noyes was a trailblazing industrial designer, architect, and lifelong innovator who spent four decades introducing the design principles of modernism to American life. Noyes’ artistic legacy was overshadowed by his corporate legacy, as the film documents his increasing level of influence at IBM via his lifelong ambition to demystify design, stripping away unnecessary and superfluous flourishes in favour of simple, organic design. Director Jason Cohn (Eames: The Architect and Painter) interweaves Noyes’ family life with his professional achievements and larger cultural shifts in general, exploring how aesthetic principles of design and modernism were integrated into daily life and society while anchoring the film in Eliot Noyes’ fascinating biography.

From illuminating interviews with surviving friends and family to unearthed archival footage and expert analysis, the film explores how Noyes’ Bauhaus-inspired ideals about social-centred design revolutionized the corporate world until the counterculture movement challenged its results. Eliot Noyes’s story opens up a window into the heart and soul of modernism and industrial design in postwar America.

 

Presented by

Media Partner

Community Partner

Director
Featuring

Sebastian Roché

Credits
Country of Origin

USA

Year

2023

Language

English

Film Contact
Links
18+

At The Cinematheque

19+

At Fifth Avenue

79 min
Documentary
Bread & Butter Films

Book Tickets

This event has passed.

Credits & Director

Producer

Camille Servan-Schreiber

Screenwriter

Jason Cohn

Cinematography

Hans Bouma, Richard Chisolm, Eric Coughlin, Mario Furloni, Jason Longo, Petr Stepanek, Thorsten Thielow

Editor

Jason Cohn, Kevin Jones

Original Music

Steven Emerson

Jason Cohn headshot; Modernism, Inc. director

Jason Cohn

Jason Cohn is a writer, producer and director who has worked in print, radio, television, and film. He is the Peabody Award-winning director of Eames: The Architect and the Painter (2011) and The First Angry Man (2019), which traces the roots of the American Tax Revolt to a California ballot initiative. His writing has appeared in The New York Times, The Los Angeles Times, and Rolling Stone Magazine. He is a two-time finalist for the Library of Congress-Levine-Ken Burns Prize for Documentary Film.

Filmography: Eames: The Architect and the Painter (2011); The First Angry Man (2019)

Missing VIFF? Check out what's playing at the VIFF Centre

Marcella

Dir. Peter Miller
98 min

Marcella Hazan taught North Americans that there was more to Italian food than pizza and meatballs. She wrote what remains the definitive book on the subject (Essentials of Classic Italian Cooking). This is her story.

VIFF Centre - VIFF Cinema VIFF Centre - Lochmaddy Studio Theatre

Sabbath Queen

Dir. Sandi Dubowski
105 min

The dynastic heir of 38 generations of Orthodox rabbis, including the Chief Rabbis of Israel, Amichai Lau-Lavie is what you might call the black sheep of the family. His sexuality led him down a different path, but its destination is surprising...

VIFF Centre - Lochmaddy Studio Theatre

Caught by the Tides

Dir. Jia Zhangke
111 min

Over two decades, across China’s rapidly changing landscape, two lovers meet and part and meet again. In this magisterial film, Jia Zhangke refracts the 21st century through a reflexive, retrospective look at his era-defining filmography.

VIFF Centre - VIFF Cinema VIFF Centre - Lochmaddy Studio Theatre

The Penguin Lessons

Dir. Peter Cattaneo
110 min

Steve Coogan nails a juicy role in the true story of an English teacher in 70s Argentina who reluctantly p-p-picks up a penguin from an oil-slicked beach but finds his new friend is stickier than he looks.

VIFF Centre - Lochmaddy Studio Theatre VIFF Centre - VIFF Cinema

Sweet Summer Pow Wow

Dir. Darrell Dennis
92 min

After the local hit The Great Salish Heist, writer-director Darrell Dennis proves his versatility with this charming love story about two young people who meet cute on BC's Pow Wow circuit. Her mom wants her to become a lawyer, but Jinny loves to dance...

VIFF Centre - Lochmaddy Studio Theatre

One to One: John and Yoko

Dir. Kevin Macdonald & Sam Rice-Edwards
100 min

Both a concert film (Madison Square Gardens, August 1972) and a time machine, dropping us into the dizzying political kaleidoscope of the early 1970s, Kevin Macdonald's latest documentary is a rewarding addition to Lennon Studies.

VIFF Centre - Lochmaddy Studio Theatre