Promare

Non-stop action, color, fantasy… Hiroyuki Imaishi’s Promare is the essence of a certain type of anime, geared first and foremost to teens, but in this case executed with so much aplomb and delight that it’s almost impossible to resist. As the British critic Robbie Collin put it, “the film is nearly two hours long and passes in what feels like 45 seconds. It is wildly entertaining and blaringly ridiculous, and I want to watch it every night for a week.”

You want plot notes? Thirty years after the world was nearly destroyed by fire-wielding mutants, a new group, the “Mad Burnish” appears. It’s down to Galo Thymos, “the world’s number one firefighting idiot,” to save the day…

The film is nearly two hours long and passes in what feels like 45 seconds. It is wildly entertaining and blaringly ridiculous, and I want to watch it every night for a week.

Robbie Collin, Daily Telegraph

A gonzo DayGlo adventure that will never let up and never leave you bored.

Richard Whittaker, Austin Chronicle

An exciting cacophony of flames, robots, chiselled torsos and ridiculous catchphrases from its first five minutes, Promare is a near-perfect distillation of the frantic, hyperactive and elaborate work of Hiroyuki Imaishi. Ultimately, the style is the substance, the motion is the motive – and the film’s greatest pleasures to be found in its sound, fury and purely expressive chaos.

Kambole Campbell, Little White Lies

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