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Canadian Premiere

Joonam (a ubiquitous Persian term of endearment, literally, “My life/my dear”, which can be ascribed to anything touching, funny, sad or sweet) is a beautiful and intimate film about home and exile. Navigating barriers of language and culture, Sierra Urich embarks on a personal quest to make sense of her mixed-race, Iranian identity. While Sierra struggles with Farsi, her grandmother, Behjat, speaks in broken English. By translating, Sierra’s mother, Mitra, becomes the bridge between the two generations; she’s also representative of that generation of Iranian women who paid the price of revolution more than any other, and of those who immigrated for a better future for their children.  Urich’s delightful documentary paints a well-constructed, deeply moving and sometimes disarmingly humorous portrait of three generations of women and their complex relationship to an Iran of the past. Just like the word, Joonam is both simple and complex; it will make you laugh out loud and bring tears to your eyes.

Country of Origin







In English and Farsi with English subtitles

Film Contact
100 min
Documentary Women Directors

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Executive Producer

Maida Lynn, Ruth Ann Harnisch, Bill Harnisch


Keith Wilson, Sierra Urich


Sierra Urich


Sierra Urich


Sierra Urich headshot

Sierra Urich

Sierra Urich is a Persian-American interdisciplinary visual artist and filmmaker based in Vermont. She received her Bachelor of Fine Arts in Illustration and Film from the Rhode Island School of Design in 2013. She was an artist-in-residence at The Banff Centre for the Arts 2017, Sundance Nonfiction Directors Fellow 2018, and Points North Fellow 2018, Firelight Doc Lab Fellow 2021, and Chicken & Egg Eggcelerator Lab Fellow 2022. Joonam is her first feature film.

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