Skip to main content
Modernism, Inc. film image; man in suit stands outside an IBM

Modernism, Inc.

Portraits

This event has passed

Eliot Noyes was a trailblazing industrial designer, architect, and lifelong innovator who spent four decades introducing the design principles of modernism to American life. Noyes’ artistic legacy was overshadowed by his corporate legacy, as the film documents his increasing level of influence at IBM via his lifelong ambition to demystify design, stripping away unnecessary and superfluous flourishes in favour of simple, organic design. Director Jason Cohn (Eames: The Architect and Painter) interweaves Noyes’ family life with his professional achievements and larger cultural shifts in general, exploring how aesthetic principles of design and modernism were integrated into daily life and society while anchoring the film in Eliot Noyes’ fascinating biography.

From illuminating interviews with surviving friends and family to unearthed archival footage and expert analysis, the film explores how Noyes’ Bauhaus-inspired ideals about social-centred design revolutionized the corporate world until the counterculture movement challenged its results. Eliot Noyes’s story opens up a window into the heart and soul of modernism and industrial design in postwar America.

 

Presented by

Media Partner

Community Partner

Director
Featuring

Sebastian Roché

Credits
Country of Origin

USA

Year

2023

Language

English

Film Contact
Links
18+

At The Cinematheque

19+

At Fifth Avenue

79 min
Documentary
Bread & Butter Films

Book Tickets

This event has passed.

Credits & Director

Producer

Camille Servan-Schreiber

Screenwriter

Jason Cohn

Cinematography

Hans Bouma, Richard Chisolm, Eric Coughlin, Mario Furloni, Jason Longo, Petr Stepanek, Thorsten Thielow

Editor

Jason Cohn, Kevin Jones

Original Music

Steven Emerson

Jason Cohn headshot; Modernism, Inc. director

Jason Cohn

Jason Cohn is a writer, producer and director who has worked in print, radio, television, and film. He is the Peabody Award-winning director of Eames: The Architect and the Painter (2011) and The First Angry Man (2019), which traces the roots of the American Tax Revolt to a California ballot initiative. His writing has appeared in The New York Times, The Los Angeles Times, and Rolling Stone Magazine. He is a two-time finalist for the Library of Congress-Levine-Ken Burns Prize for Documentary Film.

Filmography: Eames: The Architect and the Painter (2011); The First Angry Man (2019)

Missing VIFF? Check out what's playing at the VIFF Centre

Two Strangers Trying Not to Kill Each Other

Dir. Manon Ouimet & Jacob Perlmutter
100 min

This intimate and candid film by a younger husband and wife artist team is a delicate and immensely moving dual portrait of two artists, husband and wife, together and apart, at that point in life when the end casts a shadow over even the sunniest day.

Image: © Manon et Jacob and Final Cut For Real

VIFF Centre - Lochmaddy Studio Theatre VIFF Centre - VIFF Cinema

Agatha's Almanac

Dir. Amalie Atkins
86 min

Shot over six years on vibrant 16mm film, Agatha’s Almanac is an artful documentary portrait of filmmaker Amalie Atkin’s octogenarian aunt, who has fashioned herself an endearingly simple and self-sustaining lifestyle on her Manitoba farm.

VIFF Centre - VIFF Cinema VIFF Centre - Lochmaddy Studio Theatre

Suburban Fury

Dir. Robinson Devor
120 min

Sara Jane Moore was a 1970s housewife who took the unusual step of trying to assassinate the President of the United States. An action that cost her dearly. This is her story.

VIFF Centre - Lochmaddy Studio Theatre

Blue Road - The Edna O'Brien Story

Dir. Sinéad O'Shea
99 min

Judging by this candid, funny, passionate biographical documentary, it would have been a wild ride to have been Irish novelist Edna O'Brien, or even to have been in her circle of friends and lovers. Well, for an hour and a half we can pretend we were.

VIFF Centre - VIFF Cinema VIFF Centre - Lochmaddy Studio Theatre

The Art of Adventure

Dir. Alison Reid
90 min

The unbelievable adventure story of how painter Robert Bateman and ecologist Bristol Foster drove a Land Rover from Africa to Australia in 1957, developing a love of nature to last a lifetime. An inspirational love letter to the adventure of life itself.

VIFF Centre - Lochmaddy Studio Theatre VIFF Centre - VIFF Cinema

Man With a Movie Camera Live Scored by Taras Luka

67 min

Bottomless invention and frenetic, dizzying montage make this city symphony one of cinema’s sharpest, most exciting experiences nearly a century after its release — here presented with a brand new score by Ukrainian composer and pianist Taras Luka.

VIFF Centre - VIFF Cinema