Skip to main content
Modernism, Inc. film image; man in suit stands outside an IBM

Modernism, Inc.

Portraits

This event has passed

Eliot Noyes was a trailblazing industrial designer, architect, and lifelong innovator who spent four decades introducing the design principles of modernism to American life. Noyes’ artistic legacy was overshadowed by his corporate legacy, as the film documents his increasing level of influence at IBM via his lifelong ambition to demystify design, stripping away unnecessary and superfluous flourishes in favour of simple, organic design. Director Jason Cohn (Eames: The Architect and Painter) interweaves Noyes’ family life with his professional achievements and larger cultural shifts in general, exploring how aesthetic principles of design and modernism were integrated into daily life and society while anchoring the film in Eliot Noyes’ fascinating biography.

From illuminating interviews with surviving friends and family to unearthed archival footage and expert analysis, the film explores how Noyes’ Bauhaus-inspired ideals about social-centred design revolutionized the corporate world until the counterculture movement challenged its results. Eliot Noyes’s story opens up a window into the heart and soul of modernism and industrial design in postwar America.

 

Presented by

Media Partner

Community Partner

Director
Featuring

Sebastian Roché

Credits
Country of Origin

USA

Year

2023

Language

English

Film Contact
Links
18+

At The Cinematheque

19+

At Fifth Avenue

79 min
Documentary
Bread & Butter Films

Book Tickets

This event has passed.

Credits & Director

Producer

Camille Servan-Schreiber

Screenwriter

Jason Cohn

Cinematography

Hans Bouma, Richard Chisolm, Eric Coughlin, Mario Furloni, Jason Longo, Petr Stepanek, Thorsten Thielow

Editor

Jason Cohn, Kevin Jones

Original Music

Steven Emerson

Jason Cohn headshot; Modernism, Inc. director

Jason Cohn

Jason Cohn is a writer, producer and director who has worked in print, radio, television, and film. He is the Peabody Award-winning director of Eames: The Architect and the Painter (2011) and The First Angry Man (2019), which traces the roots of the American Tax Revolt to a California ballot initiative. His writing has appeared in The New York Times, The Los Angeles Times, and Rolling Stone Magazine. He is a two-time finalist for the Library of Congress-Levine-Ken Burns Prize for Documentary Film.

Filmography: Eames: The Architect and the Painter (2011); The First Angry Man (2019)

Missing VIFF? Check out what's playing at the VIFF Centre

The Teacher

Dir. Farah Nabulsi
118 min

In this potent thriller, English teacher Basem witnesses the murder of a teenager by a Israeli settler. While the subsequent investigation rolls slowly towards a foregone conclusion, the teacher is caught up in a parallel kidnapping case...

VIFF Centre - VIFF Cinema

Bob Trevino Likes It

Dir. Tracie Laymon
102 min

When her toxic, narcissistic dad cuts her out of his life, Lily Trevino looks him up on Facebook and happens across his namesake, Bob (John Leguizamo), a gentle, genial contractor who lives nearby, and who proves an altogether better dad...

VIFF Centre - Lochmaddy Studio Theatre

The Encampments

Dir. Michael T. Workman & Kei Pritsker
82 min

When pro-Palestine protests took hold of Columbia last year, the filmmakers were there from the beginning. This documentary charts the mounting tensions between students and the administration, as the protests were picked up across North America.

VIFF Centre - VIFF Cinema VIFF Centre - Lochmaddy Studio Theatre

Shepherds

Dir. Sophie Deraspe
113 min

Mathyas quits his marketing job in Montreal and goes to France with the romantic notion of becoming a shepherd. He's in for a rude awakening... Based on a true story, Deraspe's stirring film plays spiritual uplift off against some 3000 sheep and a donkey.

VIFF Centre - Lochmaddy Studio Theatre

Our Lady of the Nile

Dir. Atiq Rahimi
106 min

Veronica and Virginia are inseparable friends at an elite Catholic boarding school, Our Lady of the Nile, but what binds them together is the very thing that separates them forever. We are in Rwanda, 1973, and tribal tensions are simmering ominously.

VIFF Centre - Lochmaddy Studio Theatre

Faces

Dir. John Cassavetes
130 min

Ten years after his landmark debut, Shadows, John Cassavetes returned to the indie model, self-financing this wrenching portrait of the sexual mores and miseries of American middle class. Gena Rowlands is luminous as Jeannie, the film's emotional barometer.

VIFF Centre - VIFF Cinema