Eliot Noyes was a trailblazing industrial designer, architect, and lifelong innovator who spent four decades introducing the design principles of modernism to American life. Noyes’ artistic legacy was overshadowed by his corporate legacy, as the film documents his increasing level of influence at IBM via his lifelong ambition to demystify design, stripping away unnecessary and superfluous flourishes in favour of simple, organic design. Director Jason Cohn (Eames: The Architect and Painter) interweaves Noyes’ family life with his professional achievements and larger cultural shifts in general, exploring how aesthetic principles of design and modernism were integrated into daily life and society while anchoring the film in Eliot Noyes’ fascinating biography.
From illuminating interviews with surviving friends and family to unearthed archival footage and expert analysis, the film explores how Noyes’ Bauhaus-inspired ideals about social-centred design revolutionized the corporate world until the counterculture movement challenged its results. Eliot Noyes’s story opens up a window into the heart and soul of modernism and industrial design in postwar America.
Presented by
Media Partner
Community Partner
Sebastian Roché
USA
2023
English
At The Cinematheque
At Fifth Avenue
Book Tickets
Indigenous & Community Access
Indigenous Access Tickets Community Access Tickets Ticket Donation Requests
Credits & Director
Producer
Camille Servan-Schreiber
Screenwriter
Jason Cohn
Cinematography
Hans Bouma, Richard Chisolm, Eric Coughlin, Mario Furloni, Jason Longo, Petr Stepanek, Thorsten Thielow
Editor
Jason Cohn, Kevin Jones
Original Music
Steven Emerson
Jason Cohn
Jason Cohn is a writer, producer and director who has worked in print, radio, television, and film. He is the Peabody Award-winning director of Eames: The Architect and the Painter (2011) and The First Angry Man (2019), which traces the roots of the American Tax Revolt to a California ballot initiative. His writing has appeared in The New York Times, The Los Angeles Times, and Rolling Stone Magazine. He is a two-time finalist for the Library of Congress-Levine-Ken Burns Prize for Documentary Film.
Filmography: Eames: The Architect and the Painter (2011); The First Angry Man (2019)
Missing VIFF? Check out what's playing at the VIFF Centre
Searching for Satyrus
Award-winning filmmaker and photographer Rena Effendi embarks on a quest to track down the very rare Satyrus Effendi, a butterfly discovered by her father in the mountains of Aberbaijain. But what she finds is altogether more personal, and more upsetting.
Naomi Osaka: The Second Set + Q&A
Kat Jayme, a VIFF audience favourite for The Grizzlie Truth, I'm Just Here for the Riot and Finding Big Country is back with another sports doc, a portrait of the Japanese tennis great Naomi Osaka as she returns to the court after becoming a mom.
Palimpsest: The Story of a Name
Drawing on home movies and diaries from the 1930s, 40s, 50s and 60s, Canadian filmmaker Mary Stephen (Eric Rohmer's editor for many years) investigates the origins of her surname. After all, she was born in Hong Kong to Chinese parents. Or were they... ?
Cookie Queens
A documentary about the annual Girl Scouts' cookie sale is probably not high on your list of must-sees, but don't be too sure — this movie is a delight, a rare celebration of girlhood, supportive family relations, and the art of salesmanship.

