Geena Jackson is a proud shíshálh Nation member and a passionate advocate for Indigenous entrepreneurship and youth empowerment. She is the Co-Founder and Executive Producer of Bears’ Lair TV, a nationally broadcast competition spotlighting Indigenous entrepreneurs, and Co-Founder of Bears’ Lair Dream Camps, which has reached over 2,000 Indigenous youth across Canada with free, culture-based entrepreneurship training. Geena is also President of Indigenous Initiatives and Co-Host of the Beyond the Lair podcast. Through every platform, she champions Indigenous-led innovation, visibility, and impact.